3 common misconceptions about digitalisation — and why they're wrong

The digitalisation of the construction industry is moving at breakneck speed. Change can feel daunting, and with it often comes prejudice. Here we address the three most common misconceptions we encounter.

1. It's hard to learn

Do you find the technology confusing? You're not alone. In fact, digitalisation exists to make things easier for you. At Kubicom we have a development team that always puts the user first, so the app is as simple as possible. Our website offers demo videos and instructions — and you can always contact the team directly, and we'll help you.

2. Digital transformation will replace the physical

It's a bit of both. Much of the physical has been replaced by digital flows, but the idea that everything will be replaced is a myth. Restaurants will never serve virtual food — but they will likely use digital ordering flows and accounting systems. The future is about combining the two as favourably as possible.

3. Digitalisation is only for high-tech companies

Digitalisation is for everyone, large and small companies alike. It's a paradigm shift affecting the whole of society. It's not just about technology or new systems, but about new opportunities, processes and routines — using technology to renew, simplify and improve.